About Steiff

Steiff is a legendary German toy company, founded in 1880 by Margarete Steiff, a pioneer in the world of plush toys. The brand is best known for inventing the teddy bear and for its signature “button in ear” trademark, which guarantees authenticity and quality. Steiff toys are crafted with exceptional attention to detail, using premium materials, making them durable, safe, and beloved by children and collectors alike.
Over the years, Steiff has grown into a globally recognized luxury toy brand, with a strong reputation for craftsmanship, heritage, and innovation. Its products are highly sought after worldwide, both as cherished collectibles and as play-friendly companions, securing Steiff’s place as one of the most important and iconic names in the toy industry.